Perfume branding project developed through persona and positioning research.
Problem
I designed an imaginary perfume brand, UHFORIA, based on research into personas, the market, and P/A mapping. There are many perfume brands, but I aimed to create a completely new brand that better fits the needs of the target personas.
Challenge
It was difficult not only to understand the personas for my brand but also to research branding based on P/A mapping. Creating a physical box for these products was trickier than making a mock-up on my laptop.
What I did
- Branding
- Product Design
- Typography
