A Japanese-foundered organic store in New Delhi, India.
Problem
Designed packaging labels for seasonal salad and ready-to-eat meal-kit.
They were targeting for a persona which are busy 20s to 40s business-people to need to ready-to-eat meals.
Challenge
Although HARORA actively promotes its store in English, most of its customers are Japanese residents in New Delhi. Our challenge was to expand its reach to both Japanese and Indian customers more effectively.
What I did
- Product Design
- Video Editing
- Camera Crew
