A conceptual rebranding project for Vespertine, a visionary fine-dining experience in Los Angeles.
Problem
I rebranded Vespertine, an avant-garde restaurant in Culver City, known for its unique dining experience inside the striking red steel “Waffle” building. The restaurant’s architecture is a key part of its identity, and I used this perspective as the foundation for the rebrand.
Challenge
I redesigned the logo, color palette, menu, merchandise, Instagram visuals, and business cards, ensuring that every element reflects the architectural essence of the space. My goal was to create a brand identity that harmonizes with Vespertine’s visionary structure and its equally inventive tasting menu.
What I did
- Branding
- Logo
- Typography
